Larry Page, Google co-founder and CEO, has unveiled a plan to invest in research and development (R & D) in renewable energy. Its goal is economic: to produce electricity from renewable sources that are less expensive than from fossil fuels.
This is not the first time that Google invests in renewable energy. The giant has already bought plants solar, geothermal, wind farms or is installing photovoltaic panels on many of its buildings. But it is a little different today, since Google wants to develop its own technology to produce renewable electricity. It intends to capitalize on its patent portfolio relating to clean energy and the R & D establishment should make a marketable solution, efficient and inexpensive.
"We spend most of our time on research and advertising," said Larry Page. "But for people outside the company, which is more interesting is what the latest crazy thing that Google has done." He explains the paradox of his business, and difficulties to invest in renewable energy . If this project RE (lower sign) C (Renewable Energy less than coal or renewable energy cheaper than coal) particularly interested in Google and its engineers, shareholders do not always follow.
Larry Page appears perspective, however, the draft ROE (as a) C has a major challenge: to make renewable energy cheaper than coal in recent years. Five persons were assigned to the project. "Their orders are clear: You're not designing laboratory experiments, you will design useful systems that must deliver effective results in the real world price."
This is not the first time that Google invests in renewable energy. The giant has already bought plants solar, geothermal, wind farms or is installing photovoltaic panels on many of its buildings. But it is a little different today, since Google wants to develop its own technology to produce renewable electricity. It intends to capitalize on its patent portfolio relating to clean energy and the R & D establishment should make a marketable solution, efficient and inexpensive.
"We spend most of our time on research and advertising," said Larry Page. "But for people outside the company, which is more interesting is what the latest crazy thing that Google has done." He explains the paradox of his business, and difficulties to invest in renewable energy . If this project RE (lower sign) C (Renewable Energy less than coal or renewable energy cheaper than coal) particularly interested in Google and its engineers, shareholders do not always follow.
Larry Page appears perspective, however, the draft ROE (as a) C has a major challenge: to make renewable energy cheaper than coal in recent years. Five persons were assigned to the project. "Their orders are clear: You're not designing laboratory experiments, you will design useful systems that must deliver effective results in the real world price."
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