Sony Ericsson announced the launch of two new mobile phones, the R300 Radio and R306 Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India.
“The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts,” said Howard Lewis, Vice President and Head of Entry Level Products at Sony Ericsson. “They certainly look and sound the part, offering a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.”
"The growing popularity of the radio in the tier-two and tier-three cities has created a tremendous opportunity for penetrating such markets and we are confident that our new offering will be well received by our customers", Mathur said.
R300 Radio is priced at Rs 4,395 he said. "We are witnessing unprecedented growth in smaller towns and cities and plan to increase our geographic presence in such places with the launch of the Radio phone R300.
Further strengthening their position in Radio category handsets, the company will launch R306 model with 1.3 mega pixed camera priced at Rs 6,000.
