Adobe has unveiled a new digital scanning technology allows the press to offer digital versions of its magazines. The new software release has been developed with the assistance of Condé Nast on behalf of the magazine WIRED, for which a digital edition devoted to the Apple iPad and using this new technology of digital reading has been launched few days ago.
"The collaboration with Adobe WIRED gave birth to a magazine format with a digital playback truly captivating publication may well thrive in the digital world by its unique content, presentation and advertising of its "said David Burkett, vice president and general manager of Creative Solutions at Adobe. "We intend to soon our digital playback application available to all publishers and expect to distribute versions for use on several hardware platforms. If you already work with InDesign CS5, you'll have all the cards in hand to produce a superb digital version of your publication. "
With exciting interactive features and a brand new navigation concept, WIRED Reader is a springboard for the new digital playback technology from Adobe and it allows readers to interact with video, slideshows and images 360, or to rotate the content in either vertical or horizontal.
Designed by the same team as the print edition or paper WIRED Reader goes much further: it takes advantage of the tablet format, giving readers the means to explore the contents of the magazine in a few gestures, notably through a consultation mode the entire issue as a grid. Readers found a magazine faithful in its design, print, enhanced interactivity dynamic digital content.
This scanning technology also heralds a new advertising model. The major advertisers are already using the new interactive features WIRED Reader to broadcast hard-hitting campaigns. These ads, which encourage readers to interact with each brand, fit perfectly content and help capture the attention of the latter. By adopting this new medium of digital playback for their magazines, publishers and broaden their perspectives on advertising, they can reach their audience differently, increase circulation and accumulate profits from digital sources.
"Our partnership with Adobe has allowed us to reinvent a paper magazine for the decline brilliantly in digital format on iPad" says Thomas J. Wallace, editorial director of Conde Nast. "The application of technology visionary Adobe WIRED will extend all support this new magazine Conde Nast. Our collaboration with Adobe is just beginning. We intend to use this technology to broadcast a larger number of our publications in digital format in the months ahead. "Created with Adobe InDesign CS5 and other publishing technologies Adobe Reader WIRED illustrates how Adobe can help publishers to distribute content magazines exception on tablets, smartphones and other handheld digital.
Adobe will soon Adobe Labs software that enables professionals to convert InDesign layouts CS5 in attractive applications. This digital magazine solution that integrates tightly with Adobe Creative Suite 5, allowing publishers to make the investments in workflows and reuse of skills designers.
To learn more about the platform reserved for digital publishing Adobe eBooks and magazines and daily see the website of Adobe.
Saturday, June 5, 2010
DivX bought for $ 323 million by Sonic
The company owns the Sonic Solutions Roxio burning software and publishes video distribution technologies and video-on demand CinemaNow has announced the acquisition of DivX Inc.. According to the website dedicated Paid content , the amount of the transaction, which must be finalized in September, would amount to 323 million dollars (265 million euros).
The DivX codec was created in 1999 by the French Jerome Rota, who copied the principles of MPEG-4 for Microsoft, can compress files several gigabytes in a few hundred megabytes. Use this format on P2P networks during the 2000s enabled the codec to spread rapidly, it was quickly associated with pirated videos, which circulated on the Internet.
DivX is now installed as a recognized brand in the world, the format that supports DRM (DRM) is officially viewed by more than 8,500 devices (TVs, DVD or Blu-Ray, mobile phones ...). Over 1 50 manufacturers have been licensed, and more than 3 million licensed products have been sold. The company DivX Inc.. also owns a codec based on H.264 standard, leading to the videos in HD.
According to a press release , Sonic buys DivX "to develop technologies that enable retailers, online services, Hollywood studios and electronics manufacturers and wireless distribution of high quality videos on the Internet.
The DivX codec was created in 1999 by the French Jerome Rota, who copied the principles of MPEG-4 for Microsoft, can compress files several gigabytes in a few hundred megabytes. Use this format on P2P networks during the 2000s enabled the codec to spread rapidly, it was quickly associated with pirated videos, which circulated on the Internet.
DivX is now installed as a recognized brand in the world, the format that supports DRM (DRM) is officially viewed by more than 8,500 devices (TVs, DVD or Blu-Ray, mobile phones ...). Over 1 50 manufacturers have been licensed, and more than 3 million licensed products have been sold. The company DivX Inc.. also owns a codec based on H.264 standard, leading to the videos in HD.
According to a press release , Sonic buys DivX "to develop technologies that enable retailers, online services, Hollywood studios and electronics manufacturers and wireless distribution of high quality videos on the Internet.
Adobe releases AIR SDK for Android
After unveiling Flash 10.1 on version 2.2 of the Android system, now here is a development kit for Adobe AIR. The Android Market would therefore gain new applications written in ActionScript and compiled to run natively on smartphones.
Originally intended to Windows, Mac OS X and Linux, Adobe AIR lets you write A pplications I nternet R iche. These are thus able to integrate programming interfaces of Internet services (Facebook, Twitter) while communicating with the components of the computer (webcam, file explorer ...). In this sense similar to Adobe AIR Silverlight.
The publication of the Android SDK should allow us to deploy applications specifically designed for Internet usage while taking advantage of the camera, GPS or the phone memory. For the developer, it also simplifies porting an existing Adobe AIR since it will suffice to recompile to create a file APK. Finally, if Adobe did not manage to get Adobe AIR iPhone, the presence of this environment on many mobile systems will also facilitate the deployment of an application on different eco-system, the latter shall be written only once . Finally, the homogeneity will also facilitate publications updates.
Originally intended to Windows, Mac OS X and Linux, Adobe AIR lets you write A pplications I nternet R iche. These are thus able to integrate programming interfaces of Internet services (Facebook, Twitter) while communicating with the components of the computer (webcam, file explorer ...). In this sense similar to Adobe AIR Silverlight.
The publication of the Android SDK should allow us to deploy applications specifically designed for Internet usage while taking advantage of the camera, GPS or the phone memory. For the developer, it also simplifies porting an existing Adobe AIR since it will suffice to recompile to create a file APK. Finally, if Adobe did not manage to get Adobe AIR iPhone, the presence of this environment on many mobile systems will also facilitate the deployment of an application on different eco-system, the latter shall be written only once . Finally, the homogeneity will also facilitate publications updates.
Ubuntu 10.10 "Maverick Meerkat": First alpha and first details
The Ubuntu team has released the first alpha Tonight 10/10 Ubuntu code name "Maverick Meerkat, a month after the release of the final version of Ubuntu 4.10 , and even ahead of schedule.
The maverick meerkat (meerkat rebel literally, like Timon, Pumbaa's compere, in "The Lion King") is an African mammal whose main characteristics reflect the ambitions of the next release: "The meerkats are light, fast and sociable "explains Mark Shuttleworth, former CEO of the publisher Canonical, on its website . And to bid: "Now that the major version is available we have a good scope to disrupt things a bit, hence the notion of rebellion?
Ubuntu 10.10 will be an opportunity to upgrade the interface for Ubuntu Netbook Edition. This distribution has actually aims to keep the world connected, anytime and anywhere, becoming "by far" the best OS for netbooks, especially before Chrome OS. To do this, Maverick Meerkat promises startup time shortest, the fastest internet browser and a fuller integration of social networks, with a unified system similar to that of some smartphones.
The "Alpha 1" did not aim to integrate new features, but it aims to test the new kernel, which passes for the occasion in version 2.6.34, on a wide variety of material. The first alpha mark however the kickoff of a development cycle that includes multiple steps until the publication of the final version.
A second and a third will follow either the Alpha 1 July and 5 August. Beta One is for Time, September 2, a previous release candidate of the same 30 months for publishing a final version October 28, 2010 ... And not the 10/10/10, unless an unexpected reversal.
The maverick meerkat (meerkat rebel literally, like Timon, Pumbaa's compere, in "The Lion King") is an African mammal whose main characteristics reflect the ambitions of the next release: "The meerkats are light, fast and sociable "explains Mark Shuttleworth, former CEO of the publisher Canonical, on its website . And to bid: "Now that the major version is available we have a good scope to disrupt things a bit, hence the notion of rebellion?
Ubuntu 10.10 will be an opportunity to upgrade the interface for Ubuntu Netbook Edition. This distribution has actually aims to keep the world connected, anytime and anywhere, becoming "by far" the best OS for netbooks, especially before Chrome OS. To do this, Maverick Meerkat promises startup time shortest, the fastest internet browser and a fuller integration of social networks, with a unified system similar to that of some smartphones.
The "Alpha 1" did not aim to integrate new features, but it aims to test the new kernel, which passes for the occasion in version 2.6.34, on a wide variety of material. The first alpha mark however the kickoff of a development cycle that includes multiple steps until the publication of the final version.
A second and a third will follow either the Alpha 1 July and 5 August. Beta One is for Time, September 2, a previous release candidate of the same 30 months for publishing a final version October 28, 2010 ... And not the 10/10/10, unless an unexpected reversal.
HyDrive Hitachi offers a combined Blu-ray and SSD
Hitachi, which in the field of storage works with LG, presented this week at Computex the first copy of a Blu-ray notebook chips integrating Flash, in the manner of a DSS. Thus, it provides within a single component of an optical drive and a storage space on which to install the operating system on his machine. At the system level, both are recognized as being independent, and thus saves space for the integration of a hard drive or an SSD. On this model called HyDrive Hitachi LG uses a controller Indilinx, associated with 32 or 64GB Flash memory, in a drive of 12.5 mm thick. Ingenious, even if we would have preferred a more peripheral end of history to brighten netbooks and other ultraportables.
Facebook is launching a page dedicated to privacy to be closer to its members
Desiring to be closer to its members and regain their confidence, yesterday launched a Facebook page on its site dedicated to security and privacy.
Appointed Facebook and Privacy , space takes the standard pattern of a fan page and therefore invites members of the site to the "love". The will of its leaders to move closer to the Facebook community is increasingly called for, after the simplification of privacy settings, adding a very didactic on page settings , and several explanatory videos.
"The Facebook page and Privacy is a place to live that facilitates an interactive discussion on privacy," says Simon Axten responsible for the issue of privacy on Facebook's blog . "Now, we will post updates, advice on how to control your privacy and relevant links with different viewpoints."
Facebook has recently been at the heart of a debate on the protection of privacy on the Internet, and has even seen emputé tens of thousands of members, worried about their personal data. Regaining the confidence of his exile, but also the net in general may be a long task. Currently, the Facebook page and Privacy fewer than 2,000 followers, a trifle face more than 400 million members of the site. Facebook, either you love him or you leave?
Appointed Facebook and Privacy , space takes the standard pattern of a fan page and therefore invites members of the site to the "love". The will of its leaders to move closer to the Facebook community is increasingly called for, after the simplification of privacy settings, adding a very didactic on page settings , and several explanatory videos.
"The Facebook page and Privacy is a place to live that facilitates an interactive discussion on privacy," says Simon Axten responsible for the issue of privacy on Facebook's blog . "Now, we will post updates, advice on how to control your privacy and relevant links with different viewpoints."
Facebook has recently been at the heart of a debate on the protection of privacy on the Internet, and has even seen emputé tens of thousands of members, worried about their personal data. Regaining the confidence of his exile, but also the net in general may be a long task. Currently, the Facebook page and Privacy fewer than 2,000 followers, a trifle face more than 400 million members of the site. Facebook, either you love him or you leave?
Samsung SE-S084D Slim External DVD Writer
Samsung new slim external DVD writer, the SE-S084D. Featuring a more compact footprint and lighter weight than any othre ODD, the new DVD writer also delivers high-performance with a USB power source.
The new SE-S084D has won the iF Product Award Design, which is one of the world's top three leading design awards. The drive features a rounded shape and compact size that is 20% smaller than conventional DVD writers. It is 25% lighter than Samsung's conventional DVD writer to accommodate today?s hectic mobile lifestyle.
The drive is also equipped with AV connectivity, which enables you to play multimedia files including videos and image files from disk on TV or other AV screen, just the same way as you do with external HDD or USB memory stick.
In addition, the drive features a touch-type eject button and it will be available in seven colors.
The SE-S084D DVD writer is engineered to be compatible with all major operating systems, including Win7 and Mac OS. The new DVD writer features Buffer Under Run technology to prevent errors that result from writing speeds that exceed data transfer speeds, while also enabling PC multi-tasking.
The SE-S084D DVD writer is an eco-friendly product, manufactured with lead-free soldering technology plus harmful materials such as Pb, cd, cr+6, Hg, PBBs and PBDE have been eliminated.
The DVD writer drive provides a variety of speeds across different data media types including: 24X CD-ROM, 24X CD-RW, 8X DVD±R recording, 5X DVD-RAM recording, 8X DVD+R Dual Layer recording, 6X DVD-R Dual Layer recording, 8X DVD+RW recording and 6X DVD-RW recording.
The SE-S084D will be available worldwide starting from this month.
The new SE-S084D has won the iF Product Award Design, which is one of the world's top three leading design awards. The drive features a rounded shape and compact size that is 20% smaller than conventional DVD writers. It is 25% lighter than Samsung's conventional DVD writer to accommodate today?s hectic mobile lifestyle.
The drive is also equipped with AV connectivity, which enables you to play multimedia files including videos and image files from disk on TV or other AV screen, just the same way as you do with external HDD or USB memory stick.
In addition, the drive features a touch-type eject button and it will be available in seven colors.
The SE-S084D DVD writer is engineered to be compatible with all major operating systems, including Win7 and Mac OS. The new DVD writer features Buffer Under Run technology to prevent errors that result from writing speeds that exceed data transfer speeds, while also enabling PC multi-tasking.
The SE-S084D DVD writer is an eco-friendly product, manufactured with lead-free soldering technology plus harmful materials such as Pb, cd, cr+6, Hg, PBBs and PBDE have been eliminated.
The DVD writer drive provides a variety of speeds across different data media types including: 24X CD-ROM, 24X CD-RW, 8X DVD±R recording, 5X DVD-RAM recording, 8X DVD+R Dual Layer recording, 6X DVD-R Dual Layer recording, 8X DVD+RW recording and 6X DVD-RW recording.
The SE-S084D will be available worldwide starting from this month.
Google Invests in Exchange Bidding
Google has acquired Invite Media, a start-up based in New York and Philadelphia. Invite Media has developed technology that enables advertisers and agencies to use "real time bidding" to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.
Real time bidding technology enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange. Exchanges that enable real time bidding to all, or some, of their buyers include the DoubleClick Ad Exchange, along with a number of other exchange platforms.
For example, using real time bidding, a retailer running a display ad campaign for a shoe sale can bid $5 CPM (cost per 1000 impressions) for ad impressions on a particular news website, but specify that it will bid $10 CPM and show an ad for running shoes if it knows that browser has previously visited the athletics part of its website. Details of the ad impression are passed to the retailer?s bidding platform in real time by the exchange, and the auction takes into account the retailer?s increased bid. This technology lets advertisers and agencies continuously tailor and hone their display ad campaigns, and alter their bids and ads, to reach potential customers they want to attract.
Google plans to continue to invest significantly in improving Invite Media?s technology and products as a separate platform and, in time, make it work with the company's DoubleClick for Advertisers (DFA) ad serving product. DFA enables advertisers and agencies to plan, target, serve and measure display ad campaigns across the web. Integrating Invite Media?s technology will help DFA?s clients to buy ad space across multiple ad exchanges, as part of managing their broader display ad campaigns.
Real time bidding technology enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange. Exchanges that enable real time bidding to all, or some, of their buyers include the DoubleClick Ad Exchange, along with a number of other exchange platforms.
For example, using real time bidding, a retailer running a display ad campaign for a shoe sale can bid $5 CPM (cost per 1000 impressions) for ad impressions on a particular news website, but specify that it will bid $10 CPM and show an ad for running shoes if it knows that browser has previously visited the athletics part of its website. Details of the ad impression are passed to the retailer?s bidding platform in real time by the exchange, and the auction takes into account the retailer?s increased bid. This technology lets advertisers and agencies continuously tailor and hone their display ad campaigns, and alter their bids and ads, to reach potential customers they want to attract.
Google plans to continue to invest significantly in improving Invite Media?s technology and products as a separate platform and, in time, make it work with the company's DoubleClick for Advertisers (DFA) ad serving product. DFA enables advertisers and agencies to plan, target, serve and measure display ad campaigns across the web. Integrating Invite Media?s technology will help DFA?s clients to buy ad space across multiple ad exchanges, as part of managing their broader display ad campaigns.
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