Hewlett-Packard (HP), a leading consumer Notebook PC brand in India, today announced the launch of its new series of Compaq notebooks targetted at young customers, a growing market segment for portables.
The nine series designed with preferences of the youth in mind and their needs for connectivity, entertainment and productivity, has factored in features like built in TV tuner card, blue ray drive and an infra red remote control.
The Compaq range of laptops is comes packed with multimedia features such as backlit keyboard, finger print reader and HDMI 1.3 along with a built in TV tuner card, Blue ray drive and an infra red remote control.
“This astounding product is a result of HP’s extensive research, focusing on user preferences amongst the youth. Keeping in mind the priorities of today’s young generation, HP has factored in features like the flush glass finish and the 3D drive guard. A unique blend of looks and durability, the new range is both attractive and sturdy.
Now, the generation next can not only enjoy the multimedia experience but flaunt their notebook with a oodles of style” commented Rajiev Grover, Director - Consumer Products, Personal Systems Group, Hewlett-Packard India.
Speaking on the growing size of laptops from around 80,000 in 2003 to an estimated 2.4 million in 2008, he said that the customer profile of those purchasing portables had changed.
“It is no longer just the middle-aged or mid or senior management personnel who were purchasing it. The customer profile had shifted to the young.”
The new range of HP Compaq notebooks carries a price tag between of Rs. 26,990 to Rs. 48,990.