Nokia introduced Ovi SDK

As part of the conference held in Stuttgart Nokia World 2009, Nokia unveiled a package of development tools Ovi SDK and the new API for creating applications in navigation. Thus, with a new tool for developers to create applications will be quicker and easier. Ovi SDK Beta widespread use of Web technologies like HTML, CSS and Javascript. The structure of SDK includes Ovi Navigation Player API and Ovi Maps Player API, designed to develop and embedded navigation applications and use maps Ovi Maps, respectively.



New tools allow developers to create applications not only for the Symbian platform and Maemo, but also for ordinary Internet users. Aimed at developing Web applications SDK includes:

• package features Javascript, supporting work with 3D maps and GPS, the navigation-oriented for both cars and pedestrians
• templates to facilitate the design process
• libraries to facilitate the creation of user interfaces for different types of devices with different screen sizes

Nokia has refused to participate in the Mobile World Congress

The Finnish giant announced his refusal to participate in the upcoming event, Mobile World Congress. The company explained it well-connected with the largest cellular operator in the world, as well as the desire to save money. In addition, Nokia believes is right to focus your marketing efforts directly to the consumer.

Thus, most likely the company's stand will not be open to the MWC, which will take place February 15-18, 2010 in Barcelona. However, it does not deal with Nokia Siemens Networks, which will actively participate in the event. It is officially confirmed Mobayl@Mail.Ru project in Russia's representation Nokia. The main reason - the success of its own activities Nokia World, held this year in Stuttgart, and was attended by 500 participants. According to the manufacturer, World for Nokia is much more efficient than the MWC.



This demarche trigger a decline of interest in the exhibition, the main organizer of which GSM Association. It is possible that the absence of major market player have a negative impact on participation in the costly show for smaller companies.

Gold-plated phone Samsung and Giorgio Armani

The network has information that the company Samsung is preparing to release an image mobile phone W820/W8200 Giorgio Armani. Recall that the tandem Giorgio Armani and Samsung have already released two phone P520 Armani and M7500 Emporio Armani Night Effect.



The device is made in the slider form factor, is endowed with 3.1-inch touch screen with a resolution 480h800 pixels, 5 megapixel camera module, Bluetooth, T-DMB, support for HSDPA, a camera for video calls.

Sony Ericsson announced new logo and slogan

Sony Ericsson today announced a change in strategy of the brand. Updated rendering of the brand marks a transition to a new culture of openness and enhanced interaction with customers via digital and social media properties. In addition, to strengthen cooperation with Sony Group, the company confirmed a recent advertising slogan make.believe.



Sony Ericsson will use the seven new colors of the logo, in addition to the standard green. The logo, which will escape from the wave energy is intended to make it more visually appealing and playful. The company aims to take a more open position, offering users a more active role in developing the brand, with the help of interactive digital media and social channels.

Autumn slogan «make.believe» will appear in marketing campaigns, and Sony Ericsson will launch a viral campaign spark something to support mobile phones Satio, Aino and Yari. In addition, Sony Ericsson is the official sponsor of the FIFA World Cup 2010, where it will display your logo.

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