AMD, which is currently the number two competitor in the computer processor market, has announced today the introduction of its new corporate brand campaign, which follows a catchy new tagline, "The Future is Fusion." As the company explained, the new campaign is meant to provide users with details on AMD's products and technologies and how they can be combined to ultimately improve the performance of today's computer systems.
"Fusion is AMD’s way to express how we blend our customers’ needs, dreams and desires with our unique passion for enabling innovation," said Nigel Dessau, Advanced Micro Devices senior vice president and chief marketing officer. "While this unique approach has always been our practice, ‘Fusion’ is the most focused articulation yet of how AMD marries innovation with collaboration in ways that can yield benefits to the marketplace greater than the sum of its parts."
The company also announced that at the heart of the new 'Fusion' campaign and brand concept lays a collaboration between AMD's people and technology, and those of its partners. Fusion is ultimately intended to improve the computing experience for its customers and deliver higher performance for computer systems based on the company's processors and graphics. In addition, Fusion is also about the company's upcoming Fusion Architecture, which is planned as a solution that combines the graphics capabilities of the company's Radeon GPUs and its CPUs.
AMD also relesed the AMD Fusion utility today. Addressed to desktop users and gamers and available today for download, the AMD Fusion for Gaming utility beta2 is designed to allow gamers to experience greater performance on AMD processor-based PCs with a simple click of a button. It works by temporarily reducing resource-consuming background services while boosting compute performance with acceleration technologies, including:
- Auto-Tune for AMD processors and chipsets, which is designed to optimize platform performance while maintaining system stability;
- Clock Multiplier Control and Advanced Clock Calibration from within the AMD Overdrive utility allows gaming enthusiasts to customize the performance level of their processor and platform.
- AMD Overdrive is able to monitor the temperature, frequency and stability of the processor and platform to allow users to find the optimal settings for the task at hand;
- Auto-Tune for ATI graphics from within the Catalyst Control Center software, providing complete control of the performance and visual quality of ATI Radeon graphics; and
- Hard Drive Acceleration to decrease data seek time and increase hard drive performance.
This tool is currently being released in a beta form. Advanced users may then customize profiles by selecting specific processes for temporary disablement and degrees of hardware tuning depending on usage scenarios.
Download the AMD Fusion for Gaming
