Twitter launches its advertising platform, will begin his path Promoted Tweets with tweets "sponsored" search results in Twitter.
Companies will thus be able to buy keywords, like Google Adwords, which will be charged at CPM. Starbucks, Virgin America, Best Buy and Bravo will be the first customers for this service which will, according to Dick Costolo (Chief Operating Officer at Twitter) "improve communication that companies have with their customers."
Soon, the offer will be supplemented by a system of evaluation of effectiveness based on 9 criteria. Thus, if a sponsored tweet did not really resonate it will lose its status of "Promoted tweet" and disappear in the timeline with all messages "human".
If the service is paid, will also include Twitter tweets sponsored in the timeline of its users. Thus, users will appear on Twitter, and their customers, sponsored tweets without having done research. Just hope that this incorporation into the timelines is really relevant to the user ...
Based on the same model as Google Adwords and service, Twitter seems on track to successfully monetize its audience and not be (constantly) a victim of its success.
Monday, April 19, 2010
Facebook is launching a new security center
We learn from our childhood that we should not talk to people you do not know or leave information on our trainer. However, we often see on the Internet and especially on social networking behavior that might say "at risk".
This is why the team of Facebook , and especially its Security Advisory Committee, has launched more comprehensive security center .
The security center aims to provide safety tips for using Facebook as the user. Therefore, there is general advice to use but also more specific advice for parents, educators, youth and authorities.
All of these tips are designed to educate each other Facebook users, but we must also remember that this is also valid on all social networks and sites where you can share information.
This is why the team of Facebook , and especially its Security Advisory Committee, has launched more comprehensive security center .
The security center aims to provide safety tips for using Facebook as the user. Therefore, there is general advice to use but also more specific advice for parents, educators, youth and authorities.
All of these tips are designed to educate each other Facebook users, but we must also remember that this is also valid on all social networks and sites where you can share information.
Twitter wants to launch its own URL shorteners
Twitter has organized a 2 day conference dedicated solely to Twitter and its ecosystem, a conference where Twitter has announced a lot of new and pre-announcements on its service. (We will prepare a comprehensive summary of the conference)
Evan Williams, CEO of Twitter has just announced will launch its own service URL shorteners, shorteners to be fully integrated with the platform to have access to accurate statistics.
Bit.ly or tinyurl, the 2 leaders on the sector, should really start to fear. Twitter is putting in place a strategy on its impressive service.
Evan Williams, CEO of Twitter has just announced will launch its own service URL shorteners, shorteners to be fully integrated with the platform to have access to accurate statistics.
Bit.ly or tinyurl, the 2 leaders on the sector, should really start to fear. Twitter is putting in place a strategy on its impressive service.
Google wants to get rid of Chrome http://
A version of Google Chrome browser available to developers, wants to make a symbolic change in the way we look at the Internet every day. Since the http:// means neither more nor less than a web address will follow, and since everyone is more or less aware, the Google developers have decided to hide.
This is not an actual deletion, because the http:// is simply invisible to the user. For the record, this new feature has been first reported as a bug in the comments of wiki dedicated to Chromium , the open source project at the base of the browser.
This change had to happen sooner or later by Thom Holwerda of OSNews , "because the computer is to get rid of the complex a long time." But the early returns from developers who were able to test this browser version is mixed. What are the other protocols? The ftp, https, for example? For Google, the solution is simple: they will continue to be displayed.
Another problem, this functionality has not been discussed with other major players in the web, and a unilateral move by Google could bring to the complexity if other browsers do not follow. Many software (instant messaging, blogs, forums, for example) are able to automatically follow a link based on correspondence with the full address. If this feature was not implemented anywhere, it could lead users to omit the http://, "which would have a negative impact on the usability of the web," said a commentator on the wiki Chromium.
This is not an actual deletion, because the http:// is simply invisible to the user. For the record, this new feature has been first reported as a bug in the comments of wiki dedicated to Chromium , the open source project at the base of the browser.
This change had to happen sooner or later by Thom Holwerda of OSNews , "because the computer is to get rid of the complex a long time." But the early returns from developers who were able to test this browser version is mixed. What are the other protocols? The ftp, https, for example? For Google, the solution is simple: they will continue to be displayed.
Another problem, this functionality has not been discussed with other major players in the web, and a unilateral move by Google could bring to the complexity if other browsers do not follow. Many software (instant messaging, blogs, forums, for example) are able to automatically follow a link based on correspondence with the full address. If this feature was not implemented anywhere, it could lead users to omit the http://, "which would have a negative impact on the usability of the web," said a commentator on the wiki Chromium.
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