Thursday, October 15, 2009

Sony Ericsson launches 2010 FIFA World Cup global campaign "12-th player"

Sony Ericsson announces the launch of the global campaign "12-th player" in the sponsorship of FIFA World Cup 2010 in South Africa (FIFA World Cup South Africa).

C products Sony Ericsson fan will have access to social networks and share media files with the World Championship. This will allow all fans to create and share their own content before and during the World Cup 2010 through the website www.sonyericsson.com / extraman, either directly through the phone Sony Ericsson.

"Our goal - to provide fans of World Cup 2010 and a variety of exciting entertainment, including gifts such as tickets to the championship matches. We will work closely with our colleagues from Sony, to help fans realize their dreams "- says Stephen Croix (Stephan Croix), head of the department of international marketing partnerships, Sony Ericsson.




The central issue will take place in 2010, an application that will give fans instant access to video with the most beautiful moments of World Cup qualifying matches and friendly matches in preparation for the FIFA World Cup, as well as football news from the resource www.fifa.com and games.

Today began work site www.sonyericsson.com / extraman, which will provide fans the most important information about football. On the pages of our site is WorldCupedia - special soccer search engine with access to content through Kosmix. In addition, the site will allow fans to see the brightest moments of qualifying matches of FIFA World Cup, the key points of the previous tournaments, as well as enjoy exclusive football content and upload it to mobile phones.

Sony Ericsson mobile phone is the official 2010 FIFA World Cup along with the Sony Corporation, a digital media partners FIFA.

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