Adobe has unveiled a new digital scanning technology allows the press to offer digital versions of its magazines. The new software release has been developed with the assistance of Condé Nast on behalf of the magazine WIRED, for which a digital edition devoted to the Apple iPad and using this new technology of digital reading has been launched few days ago.
"The collaboration with Adobe WIRED gave birth to a magazine format with a digital playback truly captivating publication may well thrive in the digital world by its unique content, presentation and advertising of its "said David Burkett, vice president and general manager of Creative Solutions at Adobe. "We intend to soon our digital playback application available to all publishers and expect to distribute versions for use on several hardware platforms. If you already work with InDesign CS5, you'll have all the cards in hand to produce a superb digital version of your publication. "
With exciting interactive features and a brand new navigation concept, WIRED Reader is a springboard for the new digital playback technology from Adobe and it allows readers to interact with video, slideshows and images 360, or to rotate the content in either vertical or horizontal.
Designed by the same team as the print edition or paper WIRED Reader goes much further: it takes advantage of the tablet format, giving readers the means to explore the contents of the magazine in a few gestures, notably through a consultation mode the entire issue as a grid. Readers found a magazine faithful in its design, print, enhanced interactivity dynamic digital content.
This scanning technology also heralds a new advertising model. The major advertisers are already using the new interactive features WIRED Reader to broadcast hard-hitting campaigns. These ads, which encourage readers to interact with each brand, fit perfectly content and help capture the attention of the latter. By adopting this new medium of digital playback for their magazines, publishers and broaden their perspectives on advertising, they can reach their audience differently, increase circulation and accumulate profits from digital sources.
"Our partnership with Adobe has allowed us to reinvent a paper magazine for the decline brilliantly in digital format on iPad" says Thomas J. Wallace, editorial director of Conde Nast. "The application of technology visionary Adobe WIRED will extend all support this new magazine Conde Nast. Our collaboration with Adobe is just beginning. We intend to use this technology to broadcast a larger number of our publications in digital format in the months ahead. "Created with Adobe InDesign CS5 and other publishing technologies Adobe Reader WIRED illustrates how Adobe can help publishers to distribute content magazines exception on tablets, smartphones and other handheld digital.
Adobe will soon Adobe Labs software that enables professionals to convert InDesign layouts CS5 in attractive applications. This digital magazine solution that integrates tightly with Adobe Creative Suite 5, allowing publishers to make the investments in workflows and reuse of skills designers.
To learn more about the platform reserved for digital publishing Adobe eBooks and magazines and daily see the website of Adobe.
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