Twitter wants to launch its own URL shorteners

Twitter has organized a 2 day conference dedicated solely to Twitter and its ecosystem, a conference where Twitter has announced a lot of new and pre-announcements on its service. (We will prepare a comprehensive summary of the conference)

Evan Williams, CEO of Twitter has just announced will launch its own service URL shorteners, shorteners to be fully integrated with the platform to have access to accurate statistics.

Bit.ly or tinyurl, the 2 leaders on the sector, should really start to fear. Twitter is putting in place a strategy on its impressive service.