Wednesday, June 16, 2010

Social networks represent 22% of time spent online worldwide

The firm Nielsen unveiled its statistics on Internet usage in the month of April. A study shows that social networks are gaining momentum in the habits of Internet users: they are in fact 22% of time spent online worldwide.

Thus, last April, users of the countries concerned by the study - United States, United States, Italy, Spain, France, Germany, Switzerland, Brazil and Australia - have spent an average of six hours on Facebook, cons 57 minutes Youtube on average, 1 hour 21 on Google and 13 minutes on Wikipedia.

Blogs are also among the most visited sites, the largest consumers are the Australians (7:19) and Americans (6:35). The French have for their past 4:10 on average on blogs in April: "For the first time, social networks and blogs are visited by three quarters of Internet users worldwide," says the study. "Visitors spend an average 66% more time on these sites than a year ago, nearly six hours in April 2010 3:31 cons last year."

Customers most addicted to Facebook are Australians with 7:45 gone in the social network in April, and the Italians (7am) and Americans (6:43). The French have spent for their 4:33. Finally, the Japanese are more studious, just beyond the half-hour: only 3% of Internet users in the country are also active on the site, against 66% in Italy and 57% in France. Other countries, like Brazil, abandoning Facebook to other social networks like Orkut: 86% of Brazilian Internet users are active and what type of site.

Last April, social networks and blogs will have occupied the internet for 110 billion minutes. The question is whether the recent debates launched in May for the protection of privacy on these sites have scratched this growing popularity.

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