Sony Ericsson announced new logo and slogan

Sony Ericsson today announced a change in strategy of the brand. Updated rendering of the brand marks a transition to a new culture of openness and enhanced interaction with customers via digital and social media properties. In addition, to strengthen cooperation with Sony Group, the company confirmed a recent advertising slogan make.believe.



Sony Ericsson will use the seven new colors of the logo, in addition to the standard green. The logo, which will escape from the wave energy is intended to make it more visually appealing and playful. The company aims to take a more open position, offering users a more active role in developing the brand, with the help of interactive digital media and social channels.

Autumn slogan «make.believe» will appear in marketing campaigns, and Sony Ericsson will launch a viral campaign spark something to support mobile phones Satio, Aino and Yari. In addition, Sony Ericsson is the official sponsor of the FIFA World Cup 2010, where it will display your logo.