According to a study conducted by analyst firm GfK and published by the National Center for Film and moving image (CNC), the French market for DVD and Blu-ray on the first nine months of the year have recorded an increase of 13.2%. Thus, since January, the French would have spent 864.07 million euros in purchases of DVDs and high definition media.
The DVD standard is 92.5% of sales (799, 64 million euros) against 7.5% for Blu-ray (64.42 million euros). If sales increase, sales, for its part, declined by 1.3%. The average price of a new DVD would have declined 4.1% to 18.44 euros against 8.31 euros for a DVD catalog. The DVD market for less than 8 euro gain in popularity, they represent nearly 40% of the total market (against 17.6% last year). A Blu-ray is sold on average at 24.2 euros, he would have sold 2.98 million since the beginning of the year would represent an increase of over 156% in a year and a growth of 127 3% of turnover.
While sales of American movies account for two thirds of sales (331.27 million euros), the French film is gaining ground and with 22.5% market share against 18.1% in 2008. This phenomenon can be explained simply by "a larger number of French films that have been hailed by video.
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