AOL, a system for producing content in mass

If the concepts of the AOL logo next move anywhere on the Web, Tim Armstrong, chief executive of Internet portal, has unveiled the group's strategy for content. Indeed, the company is finalizing a system for mass production of items of different natures. This initiative is of course to attract Internet users but also advertising agencies, so as to blur the boundaries between journalism and advertising.

Interviewed by the Wall Street Journal, the CEO stated: "content is one aspect of the web has not been exploited up to its potential." The technology allows to analyze queries made through search engines and many other data to determine exactly what users want to read and thus to provide spaces for dreams advertisers. The editorial team of AOL will work so closely with advertisers, although it would appear that they have no right to control what is written.

Other companies use similar technology as the Associated Content and Demand Media. According to several sources Tim Armstrong also possess several actions in these start-ups. In 2009 the turnover of Demand Media is estimated between 200 and 300 million dollars with more than one million articles written in pole position and contributors to YouTube. AOL would therefore follow that example and most of the 500 editors permanent group added 3000 seed.com freelance network. When a subject is identified by the analysis system, rather than producing a single article, AOL will now be able to offer several different angles of approach. Once the article submitted by a freelancer, different filters are applied to ensure that the content has not been plagiarized or does not contain inappropriate words. The item will then be submitted to a publisher who will read it and then publish it.

Besides the prediction of subjects potentially treatable, the AOL system is also capable of determining the price a potential advertiser would pay for ads to put his side of an article or video. Indeed, this calculation will determine the salary of a freelancer. AOL promises, at least, share and advertising revenue to over $ 100 a freelance.