An OS applications for the watches
Until now, Microsoft had two mobile operating systems in his files: Windows 7 Phone smarpthones primarily intended for (see " Phone Windows 7 uses Windows Embedded 7 ") 7 and Windows Embedded Compact, which is a version of Windows 7 for embedded system and the only variation of Windows 7 to be run on an ARM processor (see " Windows Embedded Compact 7 in beta ).
The problem is that Windows Mobile 6.5 applications are not compatible with these two systems. This is a serious problem for companies that sometimes use specialized programs. So Microsoft is releasing a new version of Windows Embedded Handheld to increase the life of smartphones using the old software and enable companies to gradually build their fleet up to date.
Necessary strategy, but short
This new OS is also crucial for the future of the firm to market mobile operating systems. Indeed, Windows Mobile 6.5 is very old and Microsoft is already suffering from competition from RIM, Apple and Android. Fear of upgrading to a system incompatible with existing applications is an important factor in customer loyalty.
But if Redmond does not update its aging OS, firms will be forced to move to a system incompatible and the firm knows it will lose market share. Windows Embedded Handheld is a way to keep business customers who are dependent on Windows Mobile 6.5 applications. However, this is a short-term strategy and Microsoft needs to return to the front of the stage if he does not want to be totally eclipsed by competitors OS.
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