Tata DoCoMo will offer manga over mobile phones starting September . To start with the Indo-Japanese venture will offer 6 title, which would be translated in English and the company plans to give out more mobile manga in the coming days. Mobile Manga is becoming very popular in other countries among Anime and Manga fans. The Mobile Manga over Tata DoCoMo will cost you INR 20 per title, which I think is an ok pricing. Tata DoCoMo is expecting that title would be downloaded almost 3000 times. There are companies in Japan like TOKYOPOP who are pretty big in the Manga space and have started offering mobile manga services since last year. May be DoCoMo is looking at players like TOKYOPOP. Tata DoCoMo, since its launch, is doing things, which is setting it apart from the existing mobile services providers, firstly, their per second pulse rate is hit among the younger generation, then it came up with an animation contest , which will also be used as their TV ad and now this mobile manga. I guess they are on the right path and things like this would help them create a niche for themselves.
Tata Docomo has begun providing its users with. This of course has come out of NTT Docomo’s Japanese roots with whom Tata Teleservices joined hands to launch the co-branded GSM service in India.
According to this post, the Indo-Japanese venture will offer 6 title, which would be translated in English and the company plans to give out more mobile manga in the coming days. These 6 titles will come at Rs. 20 a piece. Tata Docomo is said to be looking at around 2000 to 3000 downloads of this service.
Tata Docomo has created a few ripples in the mobile GSM space with its innovative pricing for various services be it per second rates or the recently introduced diet SMS plans. It clearly seems to be aiming for the more cost conscious youth market, and this move certainly puts more weight tot he thought. The popularity of Manga and anime has been rising amongst the teens and young adults in India and they’re likely to be open for more avenues to access such content. In fact mobile versions might suit perfectly with the crowd to read and experience the content better than most other media.
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