The web version of Facebook will display shortly less advertisements in the right column. Good news? Yes and no: those that will be larger, for attracting the eye.
Facebook multiplies the ads, but not necessarily for the best: after stating that the Messenger application will soon be mandatory on mobile, the social network has formalized an overhaul of its advertising strategy. Program: less than banner ads on the web version, but those that remain will be larger.
A new advertising format was inaugurated for the occasion. Larger and more visual, it is intended to make better use of its content and attract the attention of the Internet more effectively. In fact, it should be less reluctant to click on, to the delight of advertisers. "In our first tests, we found an increased commitment - up to 3 times higher than before - people vis-à-vis the new design," says Facebook .
Another advantage to advertisers: This format is the same as that used in the current flow, which prevents repeated layouts. The benefit should be important to them, but also for Facebook, which is expected to attract newcomers. For members of the platform, if less ads will appear, the situation should be balanced with the presence of the most impressive spaces pub.
Facebook multiplies the ads, but not necessarily for the best: after stating that the Messenger application will soon be mandatory on mobile, the social network has formalized an overhaul of its advertising strategy. Program: less than banner ads on the web version, but those that remain will be larger.
A new advertising format was inaugurated for the occasion. Larger and more visual, it is intended to make better use of its content and attract the attention of the Internet more effectively. In fact, it should be less reluctant to click on, to the delight of advertisers. "In our first tests, we found an increased commitment - up to 3 times higher than before - people vis-à-vis the new design," says Facebook .
Another advantage to advertisers: This format is the same as that used in the current flow, which prevents repeated layouts. The benefit should be important to them, but also for Facebook, which is expected to attract newcomers. For members of the platform, if less ads will appear, the situation should be balanced with the presence of the most impressive spaces pub.
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