Facebook is preparing to launch an online store, which will buy gifts in connection with physical events, such as a friend's birthday, for example. A new way to exploit the targeting of the social network, but that should not overshadow the cybermarchants, at least in the immediate future.
At its inception, Facebook allowed to provide virtual gifts to their contacts, on the occasion of an anniversary, for example. Today, the social network goes further, announcing the upcoming launch of an online "real" gifts.
Amazon and others have provided no reason to tremble, at least for the moment: the blue platform intends to focus initially on relatively modest gifts like cakes, teddy bear, or cards Starbucks gift. With products priced limited, Facebook hopes to motivate maximum number of users to send a small gift as an accompaniment to a "happy birthday" posted on a timeline. The approach makes sense, insofar as the social network is a landmark for many users on this point. "People who wish a happy birthday to each other is a norm on Facebook» Gokul Rajaram explained, the advertising manager of the platform to Wired last July .
Another unique service is that the recipient is alerted of this sending a gift before it is shipped: it is possible to possibly choose color - or flavor s' it is a cake - and even change to another item of the same value. A possibility that somewhat distorts the initial approach, but avoids disappointment.
At its inception, Facebook allowed to provide virtual gifts to their contacts, on the occasion of an anniversary, for example. Today, the social network goes further, announcing the upcoming launch of an online "real" gifts.
Amazon and others have provided no reason to tremble, at least for the moment: the blue platform intends to focus initially on relatively modest gifts like cakes, teddy bear, or cards Starbucks gift. With products priced limited, Facebook hopes to motivate maximum number of users to send a small gift as an accompaniment to a "happy birthday" posted on a timeline. The approach makes sense, insofar as the social network is a landmark for many users on this point. "People who wish a happy birthday to each other is a norm on Facebook» Gokul Rajaram explained, the advertising manager of the platform to Wired last July .
Another unique service is that the recipient is alerted of this sending a gift before it is shipped: it is possible to possibly choose color - or flavor s' it is a cake - and even change to another item of the same value. A possibility that somewhat distorts the initial approach, but avoids disappointment.
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