In what can be termed as the first ever industry panel at the Society for Technical Communication Annual conference, experts and industry leaders came together to agree that Technical Communication has evolved to be recognized as a industry. It is a $100 million market today and growing to reach $800 million by 2012 and over a billion in the next 5-6 years. This growth is backed by a surge inoutsourcing demand, improved human capital supplies and larger domestic customer bench.
Speaking at a STC-TIE panel on the growth and evolution of the Technical Communication industry, Rakesh Shukla, Managing Director, The Writers Block said, “The Technical Communication space is evolving into a fast growing industry owing to a rise up the value chain in terms of delivery for the domestic and global customer. It is also an enhanced ROI proposition for customers and further aided by superior technologies and tools. One is likely to seetechnical communication evolve into a diverse, technology intensive, consumer friendly-collaborative space.”
“Globally Technical Communication industry is about 15 percent the size of the software industry, however in India the trend is fortified by the growing aerospace and defence sectors, the growth of the digital economy and the growing focus on product engineering,“ he added.
Also speaking on the occasion, Ravindranath Parameswaran, Executive Director, TIE, Bangalore reflected on the growth of the Technical Communication industry and how innovation and entrepreneurship needs to be encouraged to make the most of the opportunity available in India. The other speakers at the Panel included – Usha Mohan, Managing Director – Triumph India; K Narssimhan, CEO – Commit Technologies; Aruna Panangipally, Managing Director – ibrik Consulting; and Sandhya Prasad, President – STC India Chapter.
The Technical Communication industry has seen a surge in demands for Outsourcing projects, which has gone up, especially after the US economic meltdown. The number of companies banking large documentation andtechnical communication projects in India has increased significantly. This is backed by the rise in availability of trained and experienced technical communication talent and workforce. This confidence in this nascent industry is also strengthened by a large number of domestic companies spending at significant percentage of their budgets onTechnical Communication and Documentation needs.
What used to be an amateur career or a one made only with hands on experience of many years is now a lucrative career option for millions of young professionals. The multitude of career opportunities available, backed by international standard education and training facilities have convertedTechnical Communication into a growing and attractive career option for many.
Technical Communication covers a vast range of products and services. These include User Manuals, Instruction Guides, Quick Reference Guides, Product overviews, Illustrations/ 3D Drawings, White Papers, Case Studies, Brochures, Flyers, Web sites, Press releases, Installation Guides, Troubleshooting guides, IETM generated documents, Course material, Multimedia Demos, e-learning, Computer based training, Proposals, Research reports, News Letters, ISO & CMMi documentation, Process workflow documents, Policy Manuals and Process Manuals. The customers forTechnical Communication and Documentation services includes sectors like IT Technology Products, Outsourcing , Manufacturing, Banking, Financial and Insurance, Aerospace, Defence, Hi-Tech Manufacturing, ERP and CRM, Pharmaceutical, Education and Business Consulting. Functions like Engineering, Marketing, Sales, Training, Deployment & Support and Development are often consumers of Technical Communication services and products.
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