Google introduced a new service AdSense for Mobile Applications, through which developers will be able to receive revenue from advertising in their applications. Currently, service is for devices based on iPhone OS and Android.
Previously, the product was tested a small group of developers, but now the company is ready to offer services to a broad range of customers. Service is the status of «beta», however, this should not be up one's ears developers - the status of the majority of products of Google.
AdSense for Mobile Applications allows developers to integrate AdSense network ads into their mobile applications and to allow advertisers to bid for placement in their apps. Previously, Google AdSense ads showed up only on Web pages rendered by mobile phone browsers
“We are also experimenting with ways to allow advertisers to bid for ad placement on specific applications,” says a Google spokesperson. Google works with application developers to determine the proper signals that help AdSense for Mobile determine the relevance of an ad. The system then matches the signals to relevant advertiser keywords that bid for placement on Google’s Content Network through the AdWords interface.
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