Sony BRAVIA Z5500 200Hz LCD HDTV

Sony unveils a key addition to its BRAVIA television range, the Z5500, which incorporates the latest in cutting edge TV technology. Equipped with Sony’s pioneering Motionflow 200Hz and Image Blur Reduction technology, the Z5500 produces not only incredibly smooth motion and sharp fast-moving images, but also powerful sound when combined with the new HT-CT500 Home Theatre system. This model was specifically designed to perfectly complement the BRAVIA Z5500, providing a truly immersive Full HD home entertainment experience.

Sports and fast-moving action look better than ever. Using sophisticated algorithms, Motionflow 200Hz calculates three additional frames for every original, upping the frame rate from 50 to 200 per second. The picture is further enhanced by Image Blur Reduction, which ‘cleans’ the original frames before new frame insertion for even sharper images with reduced motion blur. The result is the smoothest and clearest motion reproduction ever achieved by BRAVIA TVs.

Taking Sony’s distinctive ‘draw the LINE’ design concept – which focuses on enhancing your overall viewing experience without distracting you from what is on screen – one step further, the BRAVIA Z5500 frame is as minimalistic as possible, removing any unnecessary excess and keeping only the essential lines of the frame. The result is a television that not only looks effortlessly elegant, but is also incredibly stylish, providing the perfect gateway to lose yourself in the stunningly realistic Full HD picture.

To complete the ultimate visual package, the BRAVIA Z5500 features BRAVIA Engine 3, the latest generation of this unique Sony HD picture enhancement technology. It intelligently analyses and optimises video signals from any HD or SD source, enhancing picture details, contrast and colour reproduction for breathtakingly natural results. BRAVIA Engine 3 is complemented by Live Colour Creation; this additional processing technology ensures the Z5500 is able to display incredibly vivid, lifelike colours, making you feel you are experiencing that movie or big match firsthand.

Available in three screen sizes (40-inch, 46-inch and 52-inch), the Z5500 is also DLNA certified, allowing it to be seamlessly networked via the built-in Ethernet port with other DLNA enabled devices within the home, even if they’re not in the same room, such as your VAIO PC or Giga Juke music server. Using your BRAVIA remote control, you can quickly access content on connected devices and even control playback functions like pause, fast-forward and rewind; perfect for streaming your MP3s around the home. It’s also a convenient way to view your digital image collection, watch downloaded movies or camcorder clips, all in Full HD, and without the hassle of tangled wires cluttering your room.

The Z5500 also comes equipped with CI Plus interface, which offers greater security for broadcasters, enabling them to offer premium content directly to your TV without the need for a separate set-top box. CAMs (Conditional Access Modules) using CI Plus will be available from broadcasters and cable operators supporting this TV [1]. There’s also an integrated MPEG 4 AVC HD tuner[2] for enjoying your favourite HD broadcasts without the need for a set-top box.

The Z5500 also features the Energy Saving Switch, which not only saves energy, but helps cut electricity bills down even further. Other televisions draw a small amount of power even when they’re in standby mode or switched off. Flipping a conveniently-placed switch on the BRAVIA Z5500 turns the set off completely, just like pulling the plug. Switch it back on again and the TV returns immediately to its previous state.