The DTH juggernaut continues. Tata Sky has pocketed three million subscribers, quickly adding the last one million over just seven months.
The three-million landmark was reached within 27 months, indicating how rapidly the Indian direct-to-home market is growing.
Dish TV the market leader, has 4.5 million subscribers while Big TV claims to have touched one million within 90 days of launch. Sun Direct has roped in two million customers, 99 per cent of which are from the four southern states of Tamil Nadu, Andhra Pradesh, Karnataka and Kannada.
Launching its DTH satellite pay-TV service in August 2006, Tata Sky reached one million connections by the end of the first year of operations.
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