Asklaila today announced a partnership with Airtel, to power all of its city search services. The partnership enables Airtel customers to get up-to-date information about their city, free of cost, through asklaila's city information database. According to a press release, the asklaila-powered 'Airtel city search' will reach more than 30 million users across the six cities where asklaila is available, including Delhi, Mumbai, Chennai, Hyderabad, Kolkata and Bangalore.
The release claims that Airtel is the first telecom company in the world to deploy a multi-mode, multi-platform local search service since it is available across 3 platforms – cell phones, the Internet and Airtel's DTH service.
Airtel users can get local information either by messaging, an unstructured supplementary service data channel, through Airtel Live or by accessing asklaila's site on Airtel's GPRS service.
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