Thursday, August 21, 2008

Reliance Big Entertainment Enters U.S. Mobile market by launching Jump Games

Reliance Big Entertainment has entered the US mobile content market by launching its company Jump Games USA and the opening of a new US headquarters based in Chicago.

Jump Games, a publisher and developer of games across mobile platforms, is aggressively looking to acquire top mobile content licenses and brands for distribution on its mobile worldwide network.

"We are keen on building a global enterprise that leverages the top entertainment content across the globe," said Rajesh Sawhney, President of Reliance Big Entertainment. "Our recent deals in the entertainment space convey our focus and commitment towards building global entertainment equity. With Jump Games setting up operations in the US, we will be concentrating on the mobile space aggressively. To ensure the future of our success, our partnerships and alliances with America's biggest firms will be critical. The idea is to expand the mobile entertainment umbrella for Jump in the mobile space, via strong and sustained growth - both organic as well as inorganic."

"The launch of Jump Games USA and the opening of our new office is an important step in strengthening our ability to acquire and deliver exciting mainstream mobile content to U.S. consumers," said Salil Bhargava, CEO of Jump Games. "Jump Games is already a leading publisher and developer of premium mobile content and our North American team will be a driving force in building key relationships with North America's leading media and entertainment companies."

Jump Games is an independent venture of Reliance Big Entertainment, which is part of the multi-national conglomerate Reliance ADA Group. The company has exclusive global licenses to create and distribute games for some of the world's leading brands like Manchester United Football Club, Virgin Comics, and Honest Entertainment (Fido Dido).

Reliance ADA group is among India's top three private sector business houses on all major financial parameters, with a market capitalization of over US $47 billion. The interests of the Group range from communications (Reliance Communications) and financial services (Reliance Capital Ltd), to generation, transmission, distribution of power and infrastructure development (Reliance Infrastructure Ltd) and entertainment.

Jump Games' arrival in the US will probably mean more cool mobile games - and more is always better in the world of entertainment.

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