Tuesday, July 29, 2008

Nokia ties up with WWF (World Wildlife Fund) to Save the Tiger


Mobile handset maker Nokia today joined hands with World Wildlife Fund (WWF)-India, to support the latter's tiger conservation initiatives in the country.

Finnish-based mobile telephone giant Nokia has joined hands with the wildlife conservation organization, World Wide Fund for Nature, (WWF) to help conserve tigers in India.

Mr. D. Shivakumar, Vice President and Managing Director, Nokia India, said, "The tiger population in India has seen an alarming decrease due to shrinking forest cover, and increased poaching. We have joined hands to spread awareness about this important cause."

Moreover, the combined scheme would also discover alternative livelihood programmes for villagers residing around National Parks, particularly the Ranthambore National Park in Rajasthan, which is well-known for its tigers.

Nokia would work with WWF with the intention to fortify sustainable and alternative livelihood programmes, to connect them with subsisting initiatives of other line departments of the Government of Rajasthan.


As part of this relationship, Nokia will work with WWF in the following areas around Ranthambore:
  • To strengthen the existing community institutions and development of further institutions of the community to facilitate community empowerment
  • To provide education for sustainable development and communication outreach to the school teachers and students, villagers-including men and women, civil society communities around the Park and the forest personnel.
  • To strengthen sustainable and alternative livelihood programmes, to link them with existing schemes of other line departments of the Government of Rajasthan.

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