Tuesday, December 8, 2009

Advertising on Yahoo! : Targeting and transparency

Last month, Google released a service called Google Dashboard to view a glance the latest activity on the various products offered by the company. For Google, Dashboard is a degree of transparency vis-à-vis the user, even if ultimately all this information is already known. For its part, Yahoo! wishes to propose an analysis a little further called Ad Manager.

The Internet portal and launches a site in which are listed all the activities of the user on the network (consultation mails, surfing on Flickr, reading news ...). Yahoo! uses these data and, through an algorithm, is able to return targeted ads more user interests. Ad Manager also allows to read other types of data recorded by Yahoo!, Including IP address, location of connection, the screen resolution, gender and age of the Internet based information user account.

Advertisements portal Yahoo! are classified in different categories and sub-categories (sports, entertainment, health, technology ...). The user is able to control what types of advertising he wants to receive by checking or unchecking some groups. One can also choose to enable or disable this analysis algorithm based on its history of surfing on the portal. Ad Manager is currently available for accounts Yahoo! American and should be deployed in Europe in the coming weeks.

Samsung introduces mobile system Bada

Samsung has presented in London the new mobile operating system called "Bada" ( "ocean" in Korean). Cause he a tidal wave in the world of mobile OS, mainly dominated by Symbian, Blackberry OS, Android, Windows Mobile and Mac OS X Mobile?

In any case, the wish that Samsung has developed 3 different systems that its range of smartphones in 2010: Android, Windows Mobile and Bada. Exit system Symbian, which should be developed with Samsung, at least in the short and medium term. The company has unveiled its new Bada which will be integrated in future smartphones upscale brand.

"Bada is our new mobile system. For developers, it will provide an opportunity to create applications and services on millions of new phones. The operators will in turn fully customize and integrate. Samsung is one of the biggest players in Europe. Bada is the new flagship of Samsung mobile for Europe ", said Sh Shin, president and CEO of Samsung Electronics Europe.

First point, Bada seeks to attract developers including being able to manage the kiosk software brand, the Application Store (with payment by credit card or via his mobile phone bill. An option to buy additional content for applications will be integrated). This shop software will be available in 50 countries worldwide. But why launch a new mobile system on the market? "For the smart phones were originally intended only for professionals. Today, they reside in the pockets of the general public, "says Thomas Richet, director of terminals at Samsung Europe. "We want to democratize the mobile smartphone with good market," he said.



To do this, it promises that Bada is able to manage terminals at multi-touch screen, touch interface TouchWizz 3.0 (the current smartphones use interface TouchWizz 2.0), 3G, WiFi, GPS (with sharing possible GPS coordinates between applications), the sensors, the WVGA and WQVGA resolutions and finally 3D. A demonstration of a smartphone Bada has been made with the running game Resident Evil in 3D without jerks. Finally, Bada can display Flash animations and handle most social networks without external client. With one click, it will be possible for example to integrate Twitter contacts in their address book. Via a series of APIs already available for developers. Twitter, Capcom, EA Mobile, Facebook, Skyfire, Yahoo, Gameloft, Immersion, Opera, Handmark, Konami or lastminute announced their support for this platform.

The first smartphones Bada be issued during the second quarter of 2010. By the end of next year, they should be available on a range of terminals broader and probably more accessible. Samsung said it sold 40 million mobile touch in 2009 and Bada counting on to sell more in 2010. On this occasion, a development competition called "Bada Developer Challenge will see the day. A key, 2 700 000 worth of prizes, including $ 300 000 for the winner. In the third quarter, Samsung had 20.7% market share in the mobile sector (as against 17.1% last year), reducing the gap with Nokia and its 37.3% market share.

Google: real-time search

Google returns to the heart of business, web search, and after playing on the table adds the relevance of real time. Not that the search engine most used in the world is particularly slow to index the content, which it does at a remarkable speed, but this time it is to provide a constant flow of information refreshed.

This new real-time functionality is visible in the global version of Google. Following a request and within the results page, an insert Latest results for (final results) is displayed. The field offers dedicated real-time the last results for the query entered. These results are updated automatically, without user intervention, which has still the possibility to pause the flow. For better visibility, the user can click on the entry for Latest results and thus display only the field real time.

Google indicates that this feature uses more than a dozen search technologies that allow the engine to monitor more than one billion documents and process hundreds of millions of changes in real time each day. Partnerships have obviously been signed with content providers as well-known names: FriendFeed, Jaiku, Identi.ca, MySpace or Facebook.

The results are folded with the news sites and it will be possible to filter for example only show updates from Twitter. Google had already signed a non-exclusive agreement with Twitter. Bing Microsoft did the same and also offers the real-time search with a section dedicated to the microblogging service.






This real time functionality will be gradually deployed in the coming days to Google.com. It is apparently already up for Twitter in particular. To Facebook or MySpace, it was not until early 2010 also with other languages than English.

Online Security: Facebook Application expert advice

Facebook announced this weekend the formation of an advisory board consisting safe for now five organizations based in North America and Europe: Common Sense Media, ConnectSafely, WiredSafety, Childnet International and The Family Online Safety Institute. The social network will meet regularly with members of the council to evaluate existing resources for online safety and to propose new users.

The primary mission of Facebook Safety Advisory Board will oversee the overhaul of the security content proposed in the Help Center. This will make the proposed information easier to understand and to pay special attention to pedagogy towards parents, teachers and adolescents. Remember that children under 13 are not allowed to use Facebook.

Recently, Facebook and MySpace have been cited as examples by the Attorney General of the State of New York. Through their collaboration, thousands of accounts opened by convicted sex offenders in New York were closed.