Microsoft has set up a legal offensive to tackle scams aimed its advertising system on pay-per-click. The company from Redmond has filed two complaints against what it considers to be a sophisticated new form of crime.
Microsoft acknowledged this week in its complaints website publishers to use the practice of "laundering of clicks." This expression found by the company includes the traditional forms of fraud, in which automated scripts or individuals generate lots of clicks on online ads, but, according to Microsoft, hide another practical scheme would force clicks on reserved areas, and would believe they were carried on the website publishers.
Complaints from Microsoft designed the webzine scientific - and shop online - RedOrbit.com, and a dozen anonymous persons. They are accused of artificially inflating the click-through rates on advertisements posted by the website. "By generating a large volume of fraudulent clicks and making them invalid account in Microsoft's advertising network, those involved have sought to illegally profit at the expense of the advertisers," says one of the complaints. "Microsoft has spent substantial money and resources to investigate and remedy the effects of their conduct, reimbursing advertisers for fraudulent clicks generated on the site RedOrbit.com."
For the president of RedOrbit.com Eric Ralls, the complaint is unfounded, and his site was not involved or has attended a click fraud. A study of Click Forensics, which collects data on the issue, approximately 17% of clicks were fraudulent in the first quarter of 2010. An increase of 14% compared to 2009. According to Microsoft, RedOrbit generated about 75 clicks per day on its ad network in 2008. A figure that the system of fraud would have to climb to over 10,000 per day in January and February 2009, according to the lawsuit.
Sunday, May 23, 2010
Mozilla also wants his Web Store
While Google has just announced the imminent opening of a gallery of web applications and online games, the Mozilla Foundation seems to offer its own solution. Like Chrome Web Store, which will come in the form of a home page by default Mozilla says: "Web developers show interest in a model shop for the web that they can be paid for their work.
Mozilla says its analysis of the subject and have drawn the outline founders. Thus only hosted applications written in HTML5, CSS and JavaScript, or based on other standards should be accepted, and this, in order to avoid problems of interoperability. In addition, the catalog should be accessible from any browser, including mobile devices. The "webothèque" Mozilla does so by simply confine to Firefox.
Like the gallery extensions, Mozilla also plans to include the views of users to make it easier for the user to evaluate the quality of an application. Finally the last will of course respect the privacy of the user and be accessible to all.
The foundation encourages the community to reflect on the topic and probably should start a contest to collect all good ideas. Of course the launch of a web gallery could also be a way for Mozilla to collect a commission on sales of applications in exchange for visibility. For now the agreement with Google remains the main source of income of the foundation ... No one knows if the two sides will renew their contract after it expires in 2011.
Mozilla says its analysis of the subject and have drawn the outline founders. Thus only hosted applications written in HTML5, CSS and JavaScript, or based on other standards should be accepted, and this, in order to avoid problems of interoperability. In addition, the catalog should be accessible from any browser, including mobile devices. The "webothèque" Mozilla does so by simply confine to Firefox.
Like the gallery extensions, Mozilla also plans to include the views of users to make it easier for the user to evaluate the quality of an application. Finally the last will of course respect the privacy of the user and be accessible to all.
The foundation encourages the community to reflect on the topic and probably should start a contest to collect all good ideas. Of course the launch of a web gallery could also be a way for Mozilla to collect a commission on sales of applications in exchange for visibility. For now the agreement with Google remains the main source of income of the foundation ... No one knows if the two sides will renew their contract after it expires in 2011.
Google celebrates 30th anniversary of Pac-Man with a logo playable
All those years eating his favorite gum does not even have accumulated. If some have heard about the project since 1979, it was in 1980 that the Pac-Man has officially started his international career, landed in arcades in Japan and then Europe and the United States. While it is rumored that new projects in this nice yellow ball could be presented in the next few weeks at E3, the search engine Google has chosen to celebrate its thirtieth anniversary as by changing its logo playable level!
We knew Google doodles fond of these little temporary logos that allow the engine to celebrate his birthday any way, but the engine had never been so far in their integration. After clicking the Insert button parts, you should indeed begin to hear the muted unbearable that accompanied the first versions of the game, kind of strident tone and Parkinsonian you supposed to put pressure so that as soon as possible, you come to end food that dot the level.
Although the issue is subject to debate, Google has chosen to retain the anniversary date that it is generally agreed to admit, that of May 22, 1980.
For the record, we recall that only the first 255 levels were playable Pac-Man: Due to a programming error, the 256th could indeed be viewed correctly. It will not stop Pac-Man to be rapidly declined on the major gaming platforms of the decade, the Atari 2600 to the Commodore via the Apple II, until, after the fact, a true icon popular culture of the 80s. An American player named Billy Mitchell became a legend by reaching for the first time, March 3, 1999, after these 255 levels, with a score of "perfect" 3,333,360 points.
Many projects related to Pac-Man have been raised in recent years, beginning with a film which, although announced in 2004, has never emerged. He will perhaps be further announcements in June since Namco has already planned an event Pac-Man at E3!
We knew Google doodles fond of these little temporary logos that allow the engine to celebrate his birthday any way, but the engine had never been so far in their integration. After clicking the Insert button parts, you should indeed begin to hear the muted unbearable that accompanied the first versions of the game, kind of strident tone and Parkinsonian you supposed to put pressure so that as soon as possible, you come to end food that dot the level.
Although the issue is subject to debate, Google has chosen to retain the anniversary date that it is generally agreed to admit, that of May 22, 1980.
For the record, we recall that only the first 255 levels were playable Pac-Man: Due to a programming error, the 256th could indeed be viewed correctly. It will not stop Pac-Man to be rapidly declined on the major gaming platforms of the decade, the Atari 2600 to the Commodore via the Apple II, until, after the fact, a true icon popular culture of the 80s. An American player named Billy Mitchell became a legend by reaching for the first time, March 3, 1999, after these 255 levels, with a score of "perfect" 3,333,360 points.
Many projects related to Pac-Man have been raised in recent years, beginning with a film which, although announced in 2004, has never emerged. He will perhaps be further announcements in June since Namco has already planned an event Pac-Man at E3!
Microsoft Office Professional Plus 2010 this
During a meeting with the press, Microsoft announced the availability of the 2010 version of Office Professional Pack. The publisher wants to focus on the social networking company and the Cloud. However, Marc Jalabert, Marketing Director of Microsoft France is a quick observation: "There are about 25 million Office users in France. The bad point is that three quarters of pirated versions. Atmosphere.
Officials of the firm commitment that the Office 2010 suite brings a cloud of Cloud in business. In this context, it integrates Microsoft Web Apps. These simplified versions of the main office tools like Word, Excel, PowerPoint, OneNote are accessible via Windows Live. On this type of "reader", even users of the public beta can create, edit and view documents with the same interface and the same user experience on a workstation.
Microsoft has clearly chosen to highlight its range of services in the cloud and hosted services. Arguments that led Ubisoft to choose SharePoint Online, Office Communications Online but also Office Live Meeting and Exchange Online. Jean-Pierre Pieuchot, Head of IT technology in the third video game producer in Europe distributes the good points: "To break a single game on multiple sites or multiple console and PC platforms at the same time, it is important that there a social network within the company. It takes a collaborative base.
Also, Office 2010 adds a new feature to its Outlook e-mail. Social Connector proposes to better manage the history of communications and social networks and private professionals.
For information, Microsoft aims to test the trial version of Office Professional Plus 2010 and the products it covers. Valid 60 days, she can get an idea on the office suite and strategy of the publisher of Redmond.
Officials of the firm commitment that the Office 2010 suite brings a cloud of Cloud in business. In this context, it integrates Microsoft Web Apps. These simplified versions of the main office tools like Word, Excel, PowerPoint, OneNote are accessible via Windows Live. On this type of "reader", even users of the public beta can create, edit and view documents with the same interface and the same user experience on a workstation.
Microsoft has clearly chosen to highlight its range of services in the cloud and hosted services. Arguments that led Ubisoft to choose SharePoint Online, Office Communications Online but also Office Live Meeting and Exchange Online. Jean-Pierre Pieuchot, Head of IT technology in the third video game producer in Europe distributes the good points: "To break a single game on multiple sites or multiple console and PC platforms at the same time, it is important that there a social network within the company. It takes a collaborative base.
Also, Office 2010 adds a new feature to its Outlook e-mail. Social Connector proposes to better manage the history of communications and social networks and private professionals.
For information, Microsoft aims to test the trial version of Office Professional Plus 2010 and the products it covers. Valid 60 days, she can get an idea on the office suite and strategy of the publisher of Redmond.
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